Pacefield is a community-building fitness app, focused on letting people thrive at their own pace.

I used customer journey mapping and surveys to understand our users, then applied those insights to both the brand and product design.

Here, I ran quick surveys on which colour felt friendlier, more community-driven. 80% picked the green, which helped me learn how much colour alone shapes how an app is read before anyone even reads the name.

The customer journey mapping showed gaps in user returns. So I focused on designing the home screen to give people a reason to open the app again, such as upcoming activities, events happening nearby, and an easy way to join in.